Spanish Olive Oil Seeks U.S. Agency

NEW YORK Foods From Spain wants Spanish olive oil to assume what it calls its rightful place in American minds—and on U.S. tables. The Spanish trade commission is looking for a small to medium-size agency to promote the product via a $1.5 million advertising campaign.

While Italy enjoys a reputation as the bottler of the world’s best olive oils, too few Americans take note of the products’ origins, said Jeffrey Shaw, marketing director of Foods From Spain.