NEW YORK Spalding plans to use the NBA All-Star Game to garner national support for its new Never Flat basketball, touted "to maintain 'perfect' air pressure and stay inflated 10 times longer than traditional basketballs."
A 30-second TV spot, via Winstanley, Lenox, Mass., will feature Spalding pitchman Paul Pierce of the Boston Celtics taking viewers "inside a basketball." The spot will break during the National Basketball Association's All-Star weekend, Feb. 17-20, on TNT, which is airing the game on Feb. 19 and related events, and then play on other sports-centric networks. Supporting print features Pierce with the text, "There is no escaping pressure."
Spalding also is among several official NBA sponsors teaming with other league partners in Houston during the weekend for events at the Jam Session. Area RadioShacks are offering an NBA All-Star-themed Spalding ball with any $50 or more purchase.
RadioShack also is joining with Sirius as presenting partner of the Radio Shack Shooting Stars event during All-Star Saturday night. The winners of a joint sweepstakes get to sit in RadioShack's "red chairs," which will be placed courtside
Sprite Virtual Dunk powered by EA will feature daily appearances and offer consumers the opportunity to receive tickets to the Toyota Center, where the All-Star game and T-Mobile Rookie Challenge will be played.