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BOSTON Sovereign Bancorp said it has selected Partners + Simons here to handle its ad account following a review. Estimated billings are $12-15 million.
The independent Boston shop had worked for the Philadelphia-based bank on a project basis, and was not previously known to have been involved in the review, which was conducted by consultancy Pile and Co. here.
New York-based Interpublic Group agencies Foote Cone & Belding, Gotham and Lowe also contended, according to sources [Adweek Online, Jan.
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