Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
DALLAS – Abandoning the arrogance of the has-been astronaut he plays on Northern Exposure, Barry Corbin sends up the Southwest by playing a cowboy to the hilt in a new four-week promotion for T.G.I. Friday’s. Called Fiesta Friday’s, the promotion is the brainchild of the The Richards Group in Dallas and includes one 30-second TV spot and three radio spots.
Copyright Adweek L.P. (1993)
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in