DALLAS Three Southwest agencies were honored at the Cannes Lions 50th International Advertising Festival last week. Omnicom Group's GSD&M was the only Southwest shop to receive a Lion, while Square One and Rick Johnson & Co. were both short-listed.
GSD&M in Austin, Texas, won a bronze Lion for film for "Drive Through." The TV spot, for CBS Sports, features golf commentator Jim Nantz and his network colleagues in a truck at a fast-food restaurant. Nantz orders food in the whisper he uses when announcing plays on the golf course.
Dallas' Square One and Albuquerque, N.M.-based Rick Johnson & Co. were both short-listed in the film category.
Square One was honored for its "Naked Stunts" spot for Plank Road Brewery, while Rick Johnson & Co. was named for its "Driver's Ed/Boy" spot for the New Mexico State Highway & Transportation Department.
During the weeklong festival, more than 5,000 commercials competed in the commercial/film category. Lions were also awarded for outdoor, press, cyber, media and direct-marketing media.