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CHICAGO The result of Southwest Airlines’ experiment to solicit advertising created by amateurs will be seen during an April telecast of the NBA playoffs.
The low-cost carrier leveraged its “Wanna get away” tagline by launching a contest with YouTube in December. The general public was urged to submit 20 seconds of awkward or embarrassing moments that, much like the scenarios featured in a TV effort created by GSD&M, Austin, Texas, would make anyone wish they could get to someplace else.
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