Southwest Cuts Web Fares

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CHICAGO-In the battle with Orbitz for low price supremacy, Southwest Airlines cut Web fares by as much as 66% for 14-day advanced purchases.

The sale comes after Southwest announced in early July that it would no longer file its fare data with the Airline Tariff Publishing Co. Orbitz had been pulling Southwest’s published fares from ATPCO because the carrier refused to supply fare information-particularly Internet specials-directly to the Web site, which is owned by American, Continental, Delta, Northwest and United airlines.

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