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Richards/Gravelle has won the advertising account of Southern Methodist University.
The shop, an affiliate of The Richards Group in Dallas, bested J. Walter Thompson and two other local finalists in a review, according to sources. Incumbent Krause Associates did not participate. Billings are undisclosed.
SMU, also in Dallas, wants to define its brand in a way that relates the university to its six degree-granting schools.
“They are in the retail business in a lot of ways,” said David Gra-velle, agency principal.
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