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NEW YORK Just in time for Mardi Gras, Brown-Forman’s Southern Comfort has launched the interactive component of its integrated marketing program.
The Flash-based Web site (www.southerncomfort.com) features a special section that carries the sights and sounds of Mardi Gras, which starts Thursday in New Orleans, the 1874 birthplace of Southern Comfort. For those who can’t make it to Bourbon Street, the site offers party kits and a recipe for Southern Hurricanes, the signature cocktail of the celebration.
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