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Officials with Lowe’s Cos. in North Wilkesboro, N.C., have named six agencies as finalists for the retailer’s $100 million account.
They are: incumbent Doner in Southfield, Mich.; Leo Burnett of Chicago; TBWA/Chiat/Day in Los Angeles; J. Walter Thompson’s Detroit office; and D’Arcy Masius Benton & Bowles and McCann-Erickson, both of New York.
According to a statement from the home improvement chain, no other shops will be added to the review.
Each of the finalists will receive $20,000 to complete a creative assignment.
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