The opportunity to create an ad campaign to encourage the purchase of records and CDs has--not surprisingly--drawn a lot of interest from agencies.
But the Recording Industry Association of America, the Washington, D.C.-based trade group conducting the search for the estimated $30 million assignment, still declines to dish on the specifics of the review.
"I'm disappointed that someone is commenting on a closed process," said John Ganoe, vice president of member services, when asked whether RIAA had narrowed its search to two finalists.
Ganoe did confirm that RIAA--whose members create and market roughly 90 percent of the records in the estimated $12 billion U.S. music industry--has reduced its list of contenders. He declined, however, to identify the shops remaining in the review.
Agencies initially contacted by RIAA include: TBWA/Chiat/Day, Playa del Rey, Calif.; Wieden & Kennedy and Bozell Worldwide, both New York; and Foote, Cone & Belding, San Francisco.