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soul survivor

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The commercial survival of losers from the original Survivor series continues, with the athletically inept single father Gervase Peterson the latest to grab a role.

Peterson stars in a new spot for Sunkist soda because, according to the company, "his energetic and fun-spirited personality and his survival skills" make him perfect for the brand and its target audience.

FCB in Chicago created the spot, which has Peterson happening on the dressing room trailer at a supermodel photo shoot. He throws a bottle of Sunkist into the trailer. The supermodels proceed to engage in a fight over the soda. Peterson watches contentedly and offers the brand's tagline, "Experience the charge."

Peterson's voice will be heard on radio spots in May. His TV spot breaks later this month on shows geared to teens and on Black Entertainment Television.