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It’s a dark and stormy night. Frankenstein and his hissing bride are behaving monstrously toward each other on a long car drive. Around midnight, they pull into a Comfort Inn. The next morning they are human.
That’s the plot in Gray, Kirk/Van-Sant’s new TV spot for Silver Spring, Md.-based Choice Hotel International’s Comfort Inns.
Two monsters squabbling is not your basic hotel marketing ploy. It took courage on the part of Dan Shoen, Comfort Inns’ brand manager, to sign off on the spot.
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