Sony's Vogt Touts Long-Term Alliances

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SAN FRANCISCO “It’s sort of like the Internet is back,” Sony Electronics svp and senior general manager Patrick Vogt told a roomful of online advertising executives this morning here at Ad:Tech. But “did the Internet ever leave? Did it cause the dot-com bust?” he asked.

Answering his own question, Vogt said, “It was not the Internet that caused the bust, it was poor business planning, poor business plans.” And while everything is moving at “a hundred miles an hour,” as it did during the boom, today’s environment is “focused and sober.”

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