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Aestheticom, a New York-based new-media production company, has been retained by Sony Music’s Loud label for interactive marketing duties to promote the next Wu Tang Clan CD release.
As part of the agreement, Aestheticom will create a rich-media e-card for Wu Tang Clan. The e-card features digital video clips of the band that includes e-commerce and other promotional links. Aestheticom has also produced a 15-second teaser spot that’s currently airing on national TV.
According to Bill Schacht, founder and CEO of Aestheticom, the HTML-based e-cards are created using a proprietary technology that can detect the operating system and media-player preferences of end-users, making the e-cards viewable by most consumers.
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