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NEW YORK At least four agencies are awaiting the test results of creative presentations they made to Sony executives within the last two weeks, sources said.
WPP Group’s Berlin Cameron United, its sibling Young & Rubicam and Interpublic Group’s DraftFCB, all New York, and Publicis Groupe’s Fallon in London are among the agencies that met with the client for initial discussions about two months ago, sources said. Fallon advertises Sony in Europe and Japan.
Executives at the shops either could not be reached for comment or referred calls to Sony, where no representatives would immediately elaborate.
Sources
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