Is Sony Shake-Up Taking Shape?

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NEW YORK – Despite denials from the client, a variety of industry sources said late last week that Sony Corp. of America is planning to hold hardball compensation meetings with its agencies that could lead to a dramatically different media and creative agency lineup for the company. The intention of the meetings, according to the sources, is to force a parting of the ways with Leo Burnett Co., which handles consumer products, and McCann-Erickson, which has entertainment, and unbundle Sony’s $300 million-plus ad budget.



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