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LOS ANGELES Sony Electronics has dismissed its agency, WPP Group’s Young & Rubicam, sources said.
The shop’s Irvine, Calif., office handled the account of the San Diego-based client, which annually spends approximately $150 million on ads, per Nielsen Monitor-Plus.
Y&R has held the business since 1998. The assignment includes Sony’s digital imaging, home entertainment and portable audio products, as well as its Vaio personal computer.
Y&R’s recent work has featured celebrities such as Los Lonely Boys for an October campaign pitching the Walkman, and a digital camera spot starring rocker Steven Tyler that ran during the holidays.
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