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NEW YORK Sony Computer Electronics America today releases a video game that it hopes will be the first step in a new business model for its in-game advertising unit.
The game is called “Pain” and it can be downloaded through Sony’s PlayStation Network for $9.99. Essentially, players control a giant slingshot that hurtles a figure through the air. The goal is to hit objects with the figure, hence the name “Pain.”
As the figure flies through the air, it passes billboards that can carry real commercial messages.
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