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NEW YORK Sony is in final negotiations to award its U.S. consumer electronics business to a team from Omnicom Group’s BBDO here and independent shop 180, sources said.
The holding company since June has been in talks to take a minority stake in Amsterdam, the Netherlands-based 180 [Adweek Online, June 26].
180 already shares Adidas and Motorola duties with Omnicom-owned shops.
Sources said the account moved from Havas’ McKinney in Durham, N.C., after a review. A Sony representative declined to comment.
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