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NEW YORK Sony Ericsson Mobile Communications said today it has signed a four-year, $20 million deal that would enable it to reclaim title sponsorship of the Nasdaq-100 Open tennis tournament played in Key Biscayne, Fla.
The tournament, which is owned and managed by IMG, was founded in 1985. The annual event was called the Lipton International prior to 1999. Ericsson was the title sponsor from 1999-2002 (before the company merged with Sony), at which point Nasdaq took over sponsorship.
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