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BOSTON Sony Electronics has cut Havas’ Arnold from the review for its estimated $100-125 million ad account because of its newly formed relationship with RadioShack, according to sources.
An agency representative confirmed the Boston-based agency was cut before final presentations, which will take place in two weeks. The rep declined to discuss why Arnold was cut loose.
A client representative declined comment late Monday.
Scheduled to give final presentations to Sony are McKinney + Silver in Durham, N.C.,
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