Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Pro golfer Michelle Wie and NFL quarterback Peyton Manning will debut in Sony ads in the fourth quarter, according to the consumer electronics giant.
Wie will appear in holiday-themed efforts for Sony’s Bravia, Vaio, Walkman, digital still cameras and its new Mylo wireless broadband communications device.
One series of print ads shows the athlete taking a cookie sheet out of the oven. Instead of cookies, the sheet holds cameras. Wie signed a five-year deal with Sony last year.
Exceptional
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in