Sony Brings Bravia Bunnies to U.S.

NEW YORK Sony, the Japanese consumer electronics giant, is importing a British ad for American audiences.

The ad, from Fallon, London, promotes Sony’s Bravia line of LCD TVs, and is the third in a trilogy of colorful, computer-generated-based ads shot in the U.S., which have garnered critical acclaim abroad.

The first two spots, “Balls” and “Paint,” aired in 2005 and 2006, respectively, and ran only in Europe, Australia and New Zealand. Both featured brightly hued characters made from Play-Doh in the form of the spots’ namesakes.

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