Sony, Amid Review, Names CMO

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LOS ANGELES Sony Electronics today said it has named Mike Fasulo chief marketing officer.

Fasulo, a 20-year sales-and-marketing veteran, will replaced Mark Viken, recently named svp for new business development. Fasulo previously headed Sony’s direct-to-consumer sales and marketing business, which includes SonyStyle.com.

“This is an exciting time for Sony Electronics as we move forward into the age of convergence,” Fasulo said in a statement. “I look forward to the challenge and opportunity to enhance Sony’s number one brand image as well as leverage devices and content to provide the total Sony entertainment experience.”

Viken





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