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Having featured Twinkie-loving bears and raccoons and a cupcake-crazed shark in previous Hostess ads, Minneapolis agency Campbell Mithun Esty returns to the animal kingdom in a new TV spot for the client’s doughnuts.
The ad, breaking today, shows a sleepy dad wandering through his kitchen and discovering the Hostess doughnut box empty. After his wife, son and daughter all declare, “Don’t look at me,” the man notices a trail of water leading from the box to the fish tank in the living room.
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