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The Spataro Group here defeated a pool of undisclosed Dallas shops to land the advertising account of Turnaround Computing.
Billings are being negotiated, according to the agency.
Spataro’s first assignment for the Plano, Texas-based software developer is the promotion of its Sales Order WebFrame title, which allows users to create a customized product catalog on the Internet. Preliminary advertising for the program uses the tagline, “Unleash your imagination.”
“The online transaction category is evolving rapidly,” said agency creative director and partner Ron Spataro.
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