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Software Review Of Turnaround Points To Spataro

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The Spataro Group here defeated a pool of undisclosed Dallas shops to land the advertising account of Turnaround Computing.
Billings are being negotiated, according to the agency.
Spataro's first assignment for the Plano, Texas-based software developer is the promotion of its Sales Order WebFrame title, which allows users to create a customized product catalog on the Internet. Preliminary advertising for the program uses the tagline, "Unleash your imagination."
"The online transaction category is evolving rapidly," said agency creative director and partner Ron Spataro. "We have the opportunity to help Turnaround fill a real void in the category."
Client officials could not be reached at press time.
--Steve Krajewski