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Software Eases Newspaper Ad Creation, Sales

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DALLAS The Dallas Morning News has installed AdStar software that allows classified advertisers to create, schedule and pay for ads in print or online editions, the company said.

Other newspapers adopting the technology include the Las Vegas Review-Journal and am New York, AdStar said.

"We have been very aggressive recently with newspaper implementations as demonstrated by the launch of these newspapers and more than 30 MediaNews Group publications during the past several months," said Leslie Bernhard, president and CEO of AdStar in Marina del Rey, Calif.

AdStar's technology allows classified advertisers to choose from a variety of ad enhancements and pricing packages, and then submit their ads through a single Web interface at each newspaper's Web site, the company said.

The Dallas Morning News, owned by Belo Corp., has more than 2 million weekday readers and 2.7 million readers on Sunday. DallasNews.com, operated by a Belo subsidiary, Belo Interactive, reports more than 1 million unique visitors per month.

The Las Vegas Review-Journal is the largest newspaper in the Stephens Media Group with a daily circulation of more than 160,000 and a Sunday circulation of more than 224,000. Published by the Tribune Company, am New York has a daily circulation of more than 300,000.