Software Co. Thinks Global

3 Finalists Will Compete for Possible $100 Million Ad Prize
NEW YORK–Computer Associates International is seeking its first global agency to handle what could be a $100 million ad account, sources said.
Jim Holt, svp of global marketing at Islandia, N.Y.-based company, said it is currently considering eight shops but will cut to three this week. It will name an agency by June, he said.
Schell Mullaney here has held the account for more than 10 years; last November, it produced a TV spot tagged, “Software that thinks.”
Agency representatives did not return calls, but Holt said the shop suggested a review when executives learned the client wanted a global campaign.