The Softer Side Of The Drug War

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

When Bill Clinton unveiled the federal government’s $2 billion anti-drug ad blitz earlier this month, a TV spot with a young woman swinging a frying pan got most of the attention. But another, quieter series of ads was also introduced–directed by a well-known alumnus of Hal Riney & Partners (now Publicis & Hal Riney).
James Dalthorp, former creative director at the San Francisco agency who worked on General Motors’ Saturn account, partnered with Arnold Communications in Boston to produce the pro bono campaign.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in