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Some 14 teams representing various agencies and media companies comprise this season’s Boston Advertising Software League. And for the first time, the champions will represent the city in the Advertising Softball World Series in Florida this September.
Another first: Women are playing, although the forward-thinking guys on some teams – you know who you are! – resisted, according to league sources.
Knight Quality Stations won the championship last year, breaking Hill, Holliday, Connors, Cosmopulos’ three-year winning streak.
At the all-star break last week, Hill, Holliday was again at the top of the standings, tied with KISS 108 and WCVB-TV (all with six wins and no losses).
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