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LPartnership in Dallas last week helped Pepsi-Cola launch a summertime promotion that celebrates the soft drink company’s tie-in with cultural icons.
In the “Pepsi Pop Culture” promo, customers will complete portions of well-known catch phrases, e.g., “Hasta la vista [blank],” on an in-package board game in order to win.
Prizes include meeting celebrities such as Melrose Place actress Alyssa Milano and Xena: Warrior Princess star Lucy Lawless. Pepsi, Diet Pepsi and Mountain Dew drinkers get a chance to dine with Arnold Schwarzenegger at a Planet Hollywood or a $25,000 shopping spree at the Mall of America in Minneapolis with Milano.
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