So Much For Thinking Big Brands Are Better

It would be nice, from an ad-biz perspective, to think consumers regard big-name brands (massive ad budgets and all) as superior to private-label products. Alas, an ACNielsen survey finds it isn’t so. Nor is it any longer the case that consumers think private-label goods are acceptable only in product categories that don’t much matter. A less-than-landslide 25 percent of respondents subscribed to the statement, “I don’t think private-label brands are suitable for products where quality really matters.”