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LOS ANGELES Southern California Honda dealers will meet with six independent agencies next Thursday to determine which shops advance in the regional dealer association’s creative and media review, according to sources.
In the pitch, per sources, are: The Cimarron Group and Mendelsohn/Zien Advertising, both here; Ground Zero and Siltanen & Partners, both in Marina del Rey, Calif.; Secret Weapon Marketing in Santa Monica, Calif.; and Open Minds in Irvine, Calif. (The latter is a subsidiary of Honda’s lead national shop, RPA in Santa Monica.)
There
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