Eddie Snyder takes over as creative director at The Zimmerman Agency this week.
The ad veteran's jump from Ivory Communications in Atlanta to Zimmerman carries with it the title of senior vice president.
"Eddie represents an enormous infusion of talent," said Curtis Zimmerman, partner at the Tallahassee, Fla., shop. "What I like about him is that he believes there are no rules."
Snyder, 41, was at Fitzgerald & Co. in Atlanta for nine years as creative director. While there, he worked on Aflac Insurance, Jerzee/Russell Athletic Wear and other accounts. With partner Terry Sagedy at Ivory, he helped brand CenturyTel, Edge Connections and U.S.Gift.com.
"He laid the foundation for us to go forward," said Sagedy.
Snyder follows in the footsteps of former Zimmerman creatives Daniel Russ, presently creative director at GSD&M in Austin, Texas, and Lee St. James, who decamped in 1997 for Saatchi in New York.
"Eddie's broadcast work is as good as anything I've seen come out of the Southeast," said Zimmerman, who admitted impatience for awards. "I've never had a numbers goal, but I want to be recognized and have our clients recognized."
Zimmerman's current creative director, Doug Engel, has announced he will leave the agency.
Snyder is eager to extend his winning streak.
"Curtis has challenged me to raise the agency's profile in major award shows," he said. "My job is not only to build our clients' business, but the agency's portfolio."