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Sneaux’s Gross-Out Spots
Steve-O is not known for his subtle humor, and ad agency Margeotes Fertitta Powell wouldn’t have it any other way. The New York shop cast the star of MTV’s Jackass because his self-punishing stylings are a hit with the Slurpee-sipping skater boys coveted by sneaker manufacturer Sneaux. Steve-O, who has set himself aflame in the name of hilarity, spent a day filming three spots during a punishing 100-degree Memorial Day in Fort Myers, Fla.
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