Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Product placement is on a new plateau of cool with news that it works even in movies that don’t exist. This is thanks to Campbell Doyle Dye, a hip London shop that opened in late 2001. The agency has twisted knickers in the U.K. with a trailer in cinemas and on TV for Lucky Star, a film osten sibly directed by Michael Mann. Benicio Del Toro stars as a man of mystery whose outrageous luck—in the stock market, at casinos, with women—earns him government ire and surveillance.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in