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Kerry Feuerman will have no trouble trading in his Mercedes-Benz E-320 for Saab’s luxury 9-5 next year. The executive vice president and group creative director at The Martin Agency, Richmond, Va., led the creative portion of the agency’s winning pitch for Saab’s $55 million account last month. ‘Fortunately, I (previously) owned two Saabs, so I have an intimate knowledge of the product,’ he says, photographed on Maui, where he was judging The One Show. The agency did some car swapping of its own.
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