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Asher & Partners continues its award-winning anti-tobacco campaign for the California Department of Health Services with two new outdoor billboards.
The boards, which begin going up around the state today, play off previous ads created by the Los Angeles shop.
The first is a continuation of last year’s “Bob” billboard, in which one cowboy confided to another, “Bob, I’ve got emphysema.” In the new ad, one of the cowboys says, “I miss my lung, Bob.”
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