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Think New Ideas has recruited Todd Smith from Ogilvy & Mather to serve as worldwide account director for client Oracle. The move comes as the fast-growing advertising/interactive shop finalizes a plan to link with DDB Needham Worldwide to service Oracle’s estimated $100 million global account.
Smith previously served as worldwide account director for Lotus Development Corp. at O&M’s New York headquarters. In addition to his duties for Oracle, he will serve as senior vice president and director of client services at Think’s Los Angeles office, according to Larry Kopald, the agency’s chief creative officer.
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