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New York Fischer Beverages International, a White Plains, N.Y.-based specialty-beer distributor, has tapped Smith & Jones for branding duties on seven beers, beginning with a campaign for Moretti Birra that launched this month.
The Troy, N,Y.-based branding agency is charged with creating a unique personality for each of the beers, which include Affligem, Hacker-Pschorr, Moretti, Murphy’s Stout, Murphy’s Red, Paulaner and Wieckse Witte.
The shop won the $4 million account in March after an informal review in which three other undisclosed agencies participated, said Scott DeMartine, general manager of Fischer Beverages.
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