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NEW YORK Smith Barney is poised to select Interpublic Group’s McCann Erickson to handle creative duties on its ad account after a review, sources said. Estimated billings are $35 million.
The other finalists were WPP Group’s Young & Rubicam and independent Gardner Nelson & Partners, both in New York.
The New York-based client, a division of Citigroup Global Capital Markets, provides brokerage, investment banking and asset management services to corporations, governments and individuals.
Smith Barney launched the review in March, after the incumbent, IPG’s Hill, Holliday, Connors, Cosmopulos, assumed creative duties for the global wealth and investment management division of Bank of America.
Hill,
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