Smints Green Lights Blue Sky

Blue Sky has won the Chupa Chups Group’s Smints marketing account.

The Atlanta shop won the so-called “power mint” business after a review that originally included crosstown rivals Huey/Paprocki, Austin Kelley Advertising and Freebairn & Company Marketing.

Blue Sky president Rob Farinella, acting on a late tip from a contact at Turner Broadcasting System’s Cartoon Network, said he “crow-barred my way into the review.”

Austin Kelley, according to sources familiar with the review, dropped out of the competition early on because of a client conflict.

Annual billings are estimated at $3 million.

“This is a great product in a fun category,” said Farinella.