Smiley Rejoins TBWA\C\D on Absolut

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NEW YORK Rob Smiley, the former creative director at the San Francisco office of TBWA\Chiat\Day, has rejoined the agency, this time in New York, as worldwide cd on Absolut. He succeeds Patrick O’Neill, a group cd who left the shop last April.

Since 2002, Smiley has been freelancing in New York, working for shops such as Berlin Cameron/Red Cell (Coca-Cola, Samsung) and TBWA\C\D. In September, he started freelancing on Absolut—a project that turned into nearly full-time work.

He



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