Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Ditech.com has awarded media-planning duties on its estimated $50 million-plus account to SMG Direct, the joint venture between Bcom3’s Starcom Media Vest Group, Chicago, and independent direct-response specialist Inter/Media Advertising in Encino, Calif.
The mortgage lender, a unit of General Motors’ GMAC Mortgage Corp., also considered hiring ID Media, New York, the direct-response arm of Interpublic Group, said Philip Armstrong, client vp/marketing. Bcom3’s GM Planworks, Detroit, handles media planning for the automaker; IPG’s GM Mediaworks in Warren, Mich.,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in