SMG Begins Planning for GM

MediaVest’s Donlin Will Head New Unit for $2.6 Bil. Business
CHICAGO–Starcom MediaVest Group began putting the pieces of its new GM planning unit together last week, naming Dennis Donlin president of the Detroit-based operation.
Donlin was evp of MediaVest’s Detroit office. Before that, he held the top media post at GM shop D’Arcy Masius Benton & Bowles, also in Detroit. He was part of SMG’s presentation team and has a fan in Mike Browner, executive director of media at GM, a source said.
The staff of what is tentatively being called GM Planworks will largely be gleaned from SMG units, said Jack Klues, the media company’s CEO.