Smash Unveils History Channel, PBS Campaigns Strategy Is to Make the Past 'Alive and Relevant' for Viewers

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Smash Advertising’s latest efforts for the History Channel and PBS’ Nova series attempt to personalize past events and contemporary issues, such as bioterrorism, for today’s audience.

In a 30-second im-age ad for the History Channel titled “The Experience,” dramatic footage of deep-sea divers, military campaigns and rocket launches are shown. A voiceover says, “Have you ever dreamed of exploring another world? Could you witness something new, push boundaries or reach for your greatest hope? The experience of every generation is yours on the History Channel.”

A second, similarly themed ad is currently in production.



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