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Hub Shop to Tout New Cable TV Channel
BOSTON–Smash Advertising has been tapped by Discovery Networks for a national multimedia campaign to help launch cable TV channel Discovery Health and a companion Web site.
The Boston-based agency is handling creative chores for a TV, radio, print and Web-based branding push set to make its debut in the next few weeks, according to Smash president Mark Tomizawa, who declined to discuss the campaign’s content in detail.
The Bethesda, Md.-based
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