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New Programming Division Makes ‘History’
BOSTON–Seeking to broaden its service offerings in a rapidly changing marketplace, Smash Advertising has launched a “programming” unit called Smash Television.
Led by senior vice president and creative director Rick Beyer, the six-person division produces short- and long-form video and film pieces that build client brands through noncommercial means. “Advertising and programming seem to be getting closer together,” Beyer said.
For example, the unit has developed a series of 60-second executions for A&E Networks’ History Channel, which also uses Smash as its creative shop for paid media.
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