Infantelligence, a new magazine devoted to early learning, doesn't want to create "superbabies," according to publisher Mary Stephenson.
"It's not about seeing if your baby is a genius or not; it's about giving the parents real tools [for child development]," she said.
Half Psychology Today, half Child, the quarterly magazine from Taos, New Mexico-based company infantelligence breaks January 2001. It will focus on child development from prenatal to two years of age (the first issue will concentrate on prenatal to three months).
Impetus for the magazine was sparked by recent advances in the field of neuroscience and child development, as well as an increase in the number of child developmental products available, Stephenson said.
Another magazine feature is its connection to infantelligence.com, at which, among other things, parents can take multiple-choice quizzes about their children's development and compare results with those of other parents. The magazine's Web site link forms an "information loop" that gives parents various ways to get useful information, Stephenson said.
Advertisers in the first print issue include Right Start, Munchkin and Zany Brainy.